RAISE Summit, a major AI conference, was taking place at the Louvre. To celebrate Liveblocks 3.0 and reach that audience, I imagined turning the pyramid into a giant screen. I worked on the concept, art direction, and marketing campaign, with Mike Slater creating the films in 3D and VFX.
We released them during RAISE Summit in Paris. Turner Novak, Soleio, and Almonk shared different versions, and Complex picked up the campaign a couple of days later. Together, the posts generated millions of views. The films below show how the idea traveled, from our launch to other people sharing it.
Banksy is that you? 👀 The Las Vegas Sphere was captured being displayed on the Louvre pyramid in Paris.
Turner Novak@TurnerNovaksomeone installed the Las Vegas Sphere on the Louvre pyramid in Paris
Soleio@soleioEveryone at @liveblocks are crazy for doing this at @RaiseSummit
almonk@almonkwho gave @stevenfabre the keys to the louvre?
Steven Fabre@stevenfabreWe launched @liveblocks 3.0 a few weeks ago, and just closed our best quarter ever. Felt like that deserved something special during @RaiseSummit.
